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Email Marketing is not dead!

Did anyone tell you that email marketing is dead? They are wrong! Probably they were just not doing it right.

Email marketing is one of the few marketing channels through which we can build authentic personal connections with your customers. Following are some of the mistakes that you are prone to make when you do email marketing.

Mistake No.1- The wrong email list

Before sending out an email campaign, you must know the audience. Choose only the mailing list that you think will benefit from the content you are providing. This is the first and the most important step in any email marketing campaign. Sending your emails to the wrong set of people is a mistake that you must avoid at all costs. For example, sending honeymoon packages to unmarried people will get you little to no result.

This often happens when you buy email lists from third parties. It shows your lack of interest in making a personal connection with your customers. People might even mark your emails as spam, which takes away the effectiveness of your email campaigns.

Mistake No. 2- Sending the exact same content to everyone

The type of message you deliver to your existing customers should not be the same as the one you give to your prospective customers. Not personalizing your emails and sending the same content to everyone is a terrible mistake most people commit.

If you are making this mistake, divide your email lists into different segments and send content that will be relevant for the receiver. Each segment of customers needs different content.

Mistake No. 3- Sending emails without a clear agenda

You must have an objective for sending an email. Do not ever send an email without having a clear goal in mind. Only send emails or newsletters if you have something important or useful for the readers. Sending junk mails without any objective will not be received well by your readers.

Do not send emails too often. If you are sending useless emails too often, there are chances that your readers might mark your emails as spam or junk mail.

Mistake No. 4- Sending emails from donotreply@yourdomain.com

This mistake is common nowadays. Sending out an email campaign from this type of email address will make it impossible for your customers to respond. What’s the point of sending out these campaigns if you don’t want your customers to contact you?

Mistake No. 5- Not making your emails short and to the point.

Writing an email is the hard part. Make your emails short and easy to understand. Use simple words. Never make the mistake of writing lengthy, boring emails. Try to limit your emails to 250 words maximum.

Mistake No. 6- Not testing your emails before you send them

You must test each of your emails before sending them out. If you are using applications like MailChimp for your newsletters, send a test mail to yourself and see how it looks. This will give you a chance to evaluate your email from your readers’ point of view.

Check for spelling and grammatical errors. Check each and every link and see if they work. Keep in mind that you can’t do anything once the mail is sent.

Nobody reads long boring content in emails. If you have a large article that you want to share with your customers, give links to that article instead of stuffing the entire article onto the email.

Mistake No. 7- A boring subject line

The subject line is one of the important parts of your email campaign. It is what makes your readers open your emails. Most newbie marketers fail to give attention to their subject line. The subject line has to be short and attention-grabbing.

Using click-bait in subject lines is common nowadays but make sure that it is related to the content you provide. If you do not meet your customers’ expectations, people are going to unsubscribe from the list.

Mistake No. 8- Making the email body one single image

I receive tons of emails with images alone almost every day. This is perhaps the biggest blunder most people make in email marketing nowadays.

Most people have images blocked in their mail. If you put all your content in an image, the readers might not even see your email. It is recommended that you use 50/50 or 60/40 text to image ratio while making an email. This way, your readers at least get to see your emails.

Mistake No.9- Not optimizing for mobile

About 70 per cent of your readers will be reading your emails on mobile devices. If you haven’t optimized your emails for mobile viewing, you are making a very expensive mistake.

You need to format each of your emails to make it easy to read on a small screen. Use images that are not wider than 600 pixels. Test your emails on mobile devices before sending them out.

Mistake No. 10- Using an Ineffective Call to Action

The whole point of sending an email is to make your readers take action. If you fail in this task, your efforts are wasted. This is why you need a call to action button that is eye-catching and visible.

Place your call to action button where your reader can easily see it. Here are some places where you can place your call to action button.

  1. At the beginning: So that people will notice it at first glance.
  2. At the end: As it is very common in emails, many people expect the call to action at the bottom of the page.
  3. Right after making the most important point in your email.
  4. To the right or below the email content.
  5. Right after making the most important point in your email.

Avoid the above-said mistakes and you will start seeing results. I repeat email is not dead.

Recent Blogs

  • Transfer of Ownership of an Ad Account from one Business Manager to another

    If you are trying to transfer the ownership of a Facebook Ads Manager account from one Facebook Business Manager Account to another, you have come to the right place.

    Is it possible to do that?

    The easiest and shortest answer is, no. Once a Facebook Business Manager Account claims the ownership of an ad account, the ad account permanently belongs to it. There is no option to transfer the ownership from one Business Manager to another. There is a workaround to this but the steps involved are a bit complex and unconventional.

    How to get the ad account ownership transferred?

    Let me be blunt and tell you that this method requires you to delete the existing business manager account that currently owns the ad account. If you are not willing to do that, you can stop reading this right here.
    Again, this method will only work if you had made this ad account using a personal Facebook account. It won’t work if it was made under a business manager account.

    Things to consider before you proceed to delete your Business Manager Account

    Once you delete your Business Manager, this action can’t be reversed. When you delete a business, you also delete the content that you’ve created and managed.

    When you delete a business, it permanently erases:

    • Event source groups
    • Asset library
    • Projects

    When you delete your business, Facebook will also remove any access you have to other business assets, such as their Pages, ad accounts and Facebook pixels. Any permissions that you’ve shared with another business will also be removed.


    • Pages: Pages added to your Business Manager can be moved to a different Business Manager or back to the personal profile of the Page owner. For example, if someone has shared access to their Page with you, that Page gets reverted to their personal profile. Likewise, if you created the Page yourself, it gets reverted to your personal profile.
    • Ad accounts: When you delete your Business Manager, any ad accounts associated with your Business Manager are permanently deleted.

    All people with roles in your Business Manager retain their assigned level of permission to each Page and ad account. To continue working on Pages and ad accounts, people should use their personal Facebook account to access them.


    Before you begin

    You must be an admin of the Business Manager you want to delete.

    Delete your Business Manager

    To delete your Business Manager:


    1. Open Business settings.
    2. Click Business info.
    3. Click Permanently Delete Business and follow the on-screen instructions.

    When you delete your Business Manager Account, the ad account will get transferred to the personal account that created the account. You can now take ownership of this ad account to another Business Manager account if needed.



    Read More
  • The Social Media Trinity; Facebook, Instagram and WhatsApp

    The COVID-19 pandemic has taught us the importance of digital transformation for businesses. When talking about making the transition to digital, you might have been told to be on Facebook and for good reason.

    Facebook has about 2.27 billion active users and about 1.5 billion of them are active every day. This means that your customers are on Facebook and you need to be there too.

    Facebook now owns Instagram and WhatsApp, another two social media giants. When used together, they can produce amazing results for you and your business. Here is how you can get started.

    Create a Facebook Page for your business.

    Many businesses do not use their Facebook page to its full potential. Here are some tips to make a professional Facebook Page for your business.

    Have a profile photo and cover image/video

    Your profile photo must be the logo of your business (170×170 pixels). When it comes to the cover image or video, it should reflect the nature of your business.

    About Section

    Write a short description of what your business is all about. Make it short and sweet

    Update Our Story

    There is a section called ‘Our Story’ on the Facebook page which can be edited to whatever you want it to be. I have seen some companies using this as an ‘About Us’ section. Tell your customers/audience your story here.

    Add all the relevant information

    Add all the relevant information like location, business timings and contact information on the page.

    Link your WhatsApp Business Account with Facebook

    Now Facebook allows you to link your WhatsApp number on the page. People now can send messages directly to your WhatsApp inbox from your Facebook Page.

    Only do this if you prefer to get the messages in your WhatsApp inbox. If you do not want that, you can go with the good old Facebook messenger. In both Facebook Messenger and WhatsApp business, you can set automated messages for your customers.

    Make an Instagram Account and link it to your page

    Now you can cross-post to both platforms at the same time. This will help you reach a much wider audience.

    You can make use of Creator Studio on Facebook to post and schedule posts on both Facebook and Instagram. I shall be writing in detail about creator studio in another blog post.

    Make useful posts on your Facebook Page and Instagram Page

    Things you can post include;

    1. Articles related to your business or industry
    2. Your blog posts
    3. Product Announcements
    4. Offers, Vouchers and Coupon Codes
    5. Attractive Posters
    6. Videos
    7. Go live with announcements and talks

    Make sure that you keep your audience engaged. Do not post too much promotional content on the page. Live videos have proved to be more effective in creating engagement.

    If you have an announcement to make, a live video is probably the most efficient way to do it.

    Listen to your audience and give them what they want

    Make use of page insights on Facebook to understand your audience. Give them engaging useful content. Only post on social media if you think that it will add value to the whole conversation.

    Use Facebook Jobs to Hire People

    This is a very useful feature that allows your company to grow. You can now post jobs on Facebook and hire the right talent for your business.

    Facebook and Instagram Ads

    Make use of the highly targeted Ads on Facebook and Instagram. You can now reach your customers very effectively.

    Here are the different types of Ad formats that you can run on Facebook and Instagram.

    1. Image
    2. Video
    3. Slideshow
    4. Carousel
    5. Instant Experience – Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.
    6. Collection – The collection format features multiple products and opens as an Instant Experience when someone interacts with it.


    Your customers can discover, browse and purchase products from their phones in a visual and immersive way.
    The ad objectives you choose depends on the following;


    Your Ads will be shown on both Facebook and Instagram.

    It might take some time for you to understand how Ads work but the best way to learn it is to do it. It is well worth your time and investment.


    Read More
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